About me
Shantel Wambui
Brand Design is a Service, but Branding is Hospitality. Most people think branding is about the plate—the logo, the colors, the fonts. But I believe branding is about the meal. In the restaurant world, hospitality is the difference between being "fed" and being "nourished." It’s the feeling of the light hitting the table, the music at the perfect volume, and a server who knows you need a refill before you even ask. I bring that same "hospitality-first" lens to design.
If you want to stop the scroll, feed the soul for audience retention, reach out today!
How we can stop the scroll
Brand's should spark emotions, the good kind, here's ways we can do that:
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
What’s been cooking: Design background.
Tracing the ingredients of my process—from capturing instant attention to crafting the systems that keep customers for the long haul.
Brand Designer
OPPO
2023 - Present
Brand Designer
OPPO
2023 - Present
Brand Designer
OPPO
2023 - Present
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Graphic & Motion Designer
A24 Media
2020 - 2021
Graphic & Motion Designer
A24 Media
2020 - 2021
Graphic & Motion Designer
A24 Media
2020 - 2021
The Cutlery to the Craft
The precision instruments I use to carve through the noise and sharpen every visual identity.
Adobe Photoshop (The Chef’s Knife)
The essential, multi-purpose blade. I use it to carve out textures, manipulate imagery, and craft the high-impact "Hello" that defines your brand’s visual energy.
Adobe Photoshop (The Chef’s Knife)
The essential, multi-purpose blade. I use it to carve out textures, manipulate imagery, and craft the high-impact "Hello" that defines your brand’s visual energy.
Adobe Illustrator (The Precision Paring Knife)
For the work that requires surgical detail. This is where I refine logos and vector assets into sharp, scalable brand identities that never lose their edge.
Adobe Illustrator (The Precision Paring Knife)
For the work that requires surgical detail. This is where I refine logos and vector assets into sharp, scalable brand identities that never lose their edge.
After Effects (The Sizzle)
Where the brand comes to life. I use motion to add that extra layer of sensory engagement, turning static designs into dynamic moments that capture attention.
After Effects (The Sizzle)
Where the brand comes to life. I use motion to add that extra layer of sensory engagement, turning static designs into dynamic moments that capture attention.
Adobe InDesign (The Plating)
The art of presentation. This is where I organize complex brand systems and layout designs, ensuring the final "Forever" product is polished, professional, and perfectly served.
Adobe InDesign (The Plating)
The art of presentation. This is where I organize complex brand systems and layout designs, ensuring the final "Forever" product is polished, professional, and perfectly served.
Figma (The Shared Table)
The space for collaboration. A digital environment where the strategy and the systems are refined in real-time, ensuring we are always aligned on the brand's vision.
Figma (The Shared Table)
The space for collaboration. A digital environment where the strategy and the systems are refined in real-time, ensuring we are always aligned on the brand's vision.
Cooking up the good ideas: the process
From the first spark of an idea to the final delivery, here is how I prepare your brand for a lasting seat at the table.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
Hi
Hi
Hi
Hungry for a brand that actually sticks?
From bold posters to enduring systems, let’s combine your vision with my craft to create something truly craveable.
About me
Shantel Wambui
Brand Design is a Service, but Branding is Hospitality. Most people think branding is about the plate—the logo, the colors, the fonts. But I believe branding is about the meal. In the restaurant world, hospitality is the difference between being "fed" and being "nourished." It’s the feeling of the light hitting the table, the music at the perfect volume, and a server who knows you need a refill before you even ask. I bring that same "hospitality-first" lens to design.
If you want to stop the scroll, feed the soul for audience retention, reach out today!
How we can stop the scroll
Brand's should spark emotions, the good kind, here's ways we can do that:
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
What’s been cooking: Design background.
Tracing the ingredients of my process—from capturing instant attention to crafting the systems that keep customers for the long haul.
Brand Designer
OPPO
2023 - Present
Brand Designer
OPPO
2023 - Present
Brand Designer
OPPO
2023 - Present
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Graphic & Motion Designer
A24 Media
2020 - 2021
Graphic & Motion Designer
A24 Media
2020 - 2021
Graphic & Motion Designer
A24 Media
2020 - 2021
The Cutlery to the Craft
The precision instruments I use to carve through the noise and sharpen every visual identity.
Adobe Photoshop (The Chef’s Knife)
The essential, multi-purpose blade. I use it to carve out textures, manipulate imagery, and craft the high-impact "Hello" that defines your brand’s visual energy.
Adobe Photoshop (The Chef’s Knife)
The essential, multi-purpose blade. I use it to carve out textures, manipulate imagery, and craft the high-impact "Hello" that defines your brand’s visual energy.
Adobe Illustrator (The Precision Paring Knife)
For the work that requires surgical detail. This is where I refine logos and vector assets into sharp, scalable brand identities that never lose their edge.
Adobe Illustrator (The Precision Paring Knife)
For the work that requires surgical detail. This is where I refine logos and vector assets into sharp, scalable brand identities that never lose their edge.
After Effects (The Sizzle)
Where the brand comes to life. I use motion to add that extra layer of sensory engagement, turning static designs into dynamic moments that capture attention.
After Effects (The Sizzle)
Where the brand comes to life. I use motion to add that extra layer of sensory engagement, turning static designs into dynamic moments that capture attention.
Adobe InDesign (The Plating)
The art of presentation. This is where I organize complex brand systems and layout designs, ensuring the final "Forever" product is polished, professional, and perfectly served.
Adobe InDesign (The Plating)
The art of presentation. This is where I organize complex brand systems and layout designs, ensuring the final "Forever" product is polished, professional, and perfectly served.
Figma (The Shared Table)
The space for collaboration. A digital environment where the strategy and the systems are refined in real-time, ensuring we are always aligned on the brand's vision.
Figma (The Shared Table)
The space for collaboration. A digital environment where the strategy and the systems are refined in real-time, ensuring we are always aligned on the brand's vision.
Cooking up the good ideas: the process
From the first spark of an idea to the final delivery, here is how I prepare your brand for a lasting seat at the table.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
Hi
Hi
Hi
Hungry for a brand that actually sticks?
From bold posters to enduring systems, let’s combine your vision with my craft to create something truly craveable.
About me
Shantel Wambui
Brand Design is a Service, but Branding is Hospitality. Most people think branding is about the plate—the logo, the colors, the fonts. But I believe branding is about the meal. In the restaurant world, hospitality is the difference between being "fed" and being "nourished." It’s the feeling of the light hitting the table, the music at the perfect volume, and a server who knows you need a refill before you even ask. I bring that same "hospitality-first" lens to design.
If you want to stop the scroll, feed the soul for audience retention, reach out today!
How we can stop the scroll
Brand's should spark emotions, the good kind, here's ways we can do that:
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
1. Brand Strategy/The Recipe
Market Analysis & Positioning
Core Brand Narrative & Values
Messaging & Voice Guide
2. Visual Identity Design/The Flavor Profile
Primary Logo System
Color & Typography Systems
Imagery & Visual Language
3. Digital Application Design
Website UI/UX Mockups
Social Media Campaign Kits
Digital Advertising Graphics
4. Physical & Retail Activation/The Table Setting
Packaging Design Solutions
Event & Environmental Signage
Print Collateral & Stationery
What’s been cooking: Design background.
Tracing the ingredients of my process—from capturing instant attention to crafting the systems that keep customers for the long haul.
Brand Designer
OPPO
2023 - Present
Brand Designer
OPPO
2023 - Present
Brand Designer
OPPO
2023 - Present
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Graphic Designer
AdvertEyez
2022 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Lead Brand Designer
Vivo
2021 - 2022
Graphic & Motion Designer
A24 Media
2020 - 2021
Graphic & Motion Designer
A24 Media
2020 - 2021
Graphic & Motion Designer
A24 Media
2020 - 2021
The Cutlery to the Craft
The precision instruments I use to carve through the noise and sharpen every visual identity.
Adobe Photoshop (The Chef’s Knife)
The essential, multi-purpose blade. I use it to carve out textures, manipulate imagery, and craft the high-impact "Hello" that defines your brand’s visual energy.
Adobe Photoshop (The Chef’s Knife)
The essential, multi-purpose blade. I use it to carve out textures, manipulate imagery, and craft the high-impact "Hello" that defines your brand’s visual energy.
Adobe Illustrator (The Precision Paring Knife)
For the work that requires surgical detail. This is where I refine logos and vector assets into sharp, scalable brand identities that never lose their edge.
Adobe Illustrator (The Precision Paring Knife)
For the work that requires surgical detail. This is where I refine logos and vector assets into sharp, scalable brand identities that never lose their edge.
After Effects (The Sizzle)
Where the brand comes to life. I use motion to add that extra layer of sensory engagement, turning static designs into dynamic moments that capture attention.
After Effects (The Sizzle)
Where the brand comes to life. I use motion to add that extra layer of sensory engagement, turning static designs into dynamic moments that capture attention.
Adobe InDesign (The Plating)
The art of presentation. This is where I organize complex brand systems and layout designs, ensuring the final "Forever" product is polished, professional, and perfectly served.
Adobe InDesign (The Plating)
The art of presentation. This is where I organize complex brand systems and layout designs, ensuring the final "Forever" product is polished, professional, and perfectly served.
Figma (The Shared Table)
The space for collaboration. A digital environment where the strategy and the systems are refined in real-time, ensuring we are always aligned on the brand's vision.
Figma (The Shared Table)
The space for collaboration. A digital environment where the strategy and the systems are refined in real-time, ensuring we are always aligned on the brand's vision.
Cooking up the good ideas: the process
From the first spark of an idea to the final delivery, here is how I prepare your brand for a lasting seat at the table.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
01.
1. The Reservation (Discovery & Strategy)
Before the work begins, we sit down to define the "Why." I study your market and your goals to ensure we’re cooking with the right ingredients for your brand’s edge.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
02.
2. The Prep (Concept & Sketching)
This is where the raw ideas are chopped, sorted, and refined. I explore the high-impact thought process through moodboards and rough concepts to find the winning flavor.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
03.
3. The Heat (Design & Execution)
The heavy lifting happens here. Using my "cutlery," I carve out the visual identity and posters, transforming abstract strategy into a bold, sensory reality.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
04.
4. The Taste Test (Review & Refinement)
Collaboration is the secret sauce. We review the work together, sharpening the details and adjusting the "seasoning" until the brand feels exactly right.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
05.
5. The Forever Service (Delivery & Systems)
The final plating. I hand over the complete brand system and guidelines, ensuring your business is equipped to serve a consistent, unforgettable experience forever.
Hi
Hi
Hi
Hungry for a brand that actually sticks?
From bold posters to enduring systems, let’s combine your vision with my craft to create something truly craveable.