Branding / The Signature Dish
Snackish : Fruit Based Snacks
The Signature Dish: Where strategy and sensory design meet. An approach to the coastal Kenyan favorite: Achari
Year :
2025
Industry :
Food
Client :
Conceptual
Project Duration :
4 weeks
Problem :
The CPG snack aisle is highly saturated, demanding a differentiated, engaging, and instantly recognizable brand identity to capture the attention of a target demographic saturated by legacy brands.
Solution :
Created a comprehensive full-stack brand identity for Snackish, including a unique logotype, vibrant color palette, and a modular packaging system. The design utilized dynamic illustrations and clear typographic hierarchy to maximize appeal and communicate product features effectively at a glance.
Challenge :
To design a visual language that is simultaneously playful and modern, balancing the need for impactful shelf presence with a clean aesthetic that suggests quality and transparency, while developing a scalable packaging system.
Summary :
Successfully launched a highly competitive visual identity designed for market disruption, establishing Snackish as a memorable, fresh brand ready for expansion within the crowded modern snack industry.
More Projects
Branding / The Signature Dish
Snackish : Fruit Based Snacks
The Signature Dish: Where strategy and sensory design meet. An approach to the coastal Kenyan favorite: Achari
Year :
2025
Industry :
Food
Client :
Conceptual
Project Duration :
4 weeks
Problem :
The CPG snack aisle is highly saturated, demanding a differentiated, engaging, and instantly recognizable brand identity to capture the attention of a target demographic saturated by legacy brands.
Solution :
Created a comprehensive full-stack brand identity for Snackish, including a unique logotype, vibrant color palette, and a modular packaging system. The design utilized dynamic illustrations and clear typographic hierarchy to maximize appeal and communicate product features effectively at a glance.
Challenge :
To design a visual language that is simultaneously playful and modern, balancing the need for impactful shelf presence with a clean aesthetic that suggests quality and transparency, while developing a scalable packaging system.
Summary :
Successfully launched a highly competitive visual identity designed for market disruption, establishing Snackish as a memorable, fresh brand ready for expansion within the crowded modern snack industry.
More Projects
Branding / The Signature Dish
Snackish : Fruit Based Snacks
The Signature Dish: Where strategy and sensory design meet. An approach to the coastal Kenyan favorite: Achari
Year :
2025
Industry :
Food
Client :
Conceptual
Project Duration :
4 weeks
Problem :
The CPG snack aisle is highly saturated, demanding a differentiated, engaging, and instantly recognizable brand identity to capture the attention of a target demographic saturated by legacy brands.
Solution :
Created a comprehensive full-stack brand identity for Snackish, including a unique logotype, vibrant color palette, and a modular packaging system. The design utilized dynamic illustrations and clear typographic hierarchy to maximize appeal and communicate product features effectively at a glance.
Challenge :
To design a visual language that is simultaneously playful and modern, balancing the need for impactful shelf presence with a clean aesthetic that suggests quality and transparency, while developing a scalable packaging system.
Summary :
Successfully launched a highly competitive visual identity designed for market disruption, establishing Snackish as a memorable, fresh brand ready for expansion within the crowded modern snack industry.